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“SIA CARES” which illustrates our set of core business values.

Updated: Dec 7, 2022


Every great business starts with an idea, a vision often triggered by a problem that requires a solution. It then requires a commitment to a mission to effectively solve that problem and bring about something transformative.

However, inextricably linked to the idea, vision, solution and mission is a set of core values that enable each business to define their organizational soul and ensure a pathway to success. To that end, Sia has recently created and adopted its “SIA CARES” set of core business values. The first part (“SIA”) embodies the key values for our executive team, medical professionals, and administrative employees. The second part (“CARES”) reflects Sia’s combined professional commitment to their patients.


“SIA CARES”

Our set of core business values


I. Synergistic. The interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects. Consistent with this notion that the whole is greater than the sum of its individual parts, Sia firmly believes that together everyone achieves more (“TEAM”). Accordingly, Sia’s executive team and professional staff will always work together in a manner that seeks to leverage each other’s strengths in order to build a stealthy and formidable organization.


II. Innovative. The introduction of new ideas and originality amongst creative thinking. Sia will endeavor to always be at the cutting edge of the industry striving to be trailblazers and visionaries. Sia will demonstrate the courage to lead rather than the cowardice to follow and conform.


III. Agile. The ability to move quickly and easily. Sia will always be nimble and ready to adapt to market trends to stay well in front of its competition. Sia will view change as an opportunity rather than a misfortune.


IV. Compassionate. The act of suffering together. It is defined as the feeling that arises when you are confronted with another's suffering and feel motivated to relieve that suffering. Sia will always go above and beyond to help the physical, mental, and emotional feelings of their patients.


V. Attentive. The action of assiduously attending to the comfort or wishes of others with politeness and courtesy. Sia will always demonstrate the worth of a patient or task by giving their undivided attention and focus to such individual or circumstance to deliver an unparalleled patient experience.


VI. Reliable. The quality of being trustworthy or of performing consistently well. Stephen B. Shepard stated that “A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the brand is intangible, brand equity is far from it.” To that end, Sia will always endeavor to deliver consistent and impeccable service focused on true substance over form yielding value-based outcomes to each and every one of their patients.


VII. Empathetic. The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another of either the past or present without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner. Sia will always see with the eyes, feel with the hearts, and always listen with the ears of their patients.


VIII. Sincere. The quality of being free from pretense, deceit, or hypocrisy. Sia will always express kindness wholeheartedly by speaking our words clearly and genuinely. We will use our eyes, our voice, our body language, and our actions to reinforce the significance of our words.



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